Awards: Canadian Marketing Association
By Adnews Staff
The Canadian Marketing Association recently conducted its annual awards show. Actor and businessperson Ryan Reynolds was named Marketer of the Year, while Kraft Heinz and Rethink receive the Best of the Best award for their “Heinz Hot Dog Pact” campaign. The Top Cause award was given to BBPA, the TMU Diversity Institute, the Canadian Congress on Diversity and Pride at Work Canada along with Zulu Alpha Kilo for their campaign, “The Micropedia of Microaggressions.” Jan Kestle, president of Environics Analytics, received a Lifetime Achievement Award.
“The quality of this year’s entries demonstrates yet again the resilience and ingenuity of Canadian marketers,” said Sartaj Sarkaria, acting chief operating officer at thr CMA. “Marketers continue to be creative and effective, no matter what challenges they face.”