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BRP, Red Bull form off-road racing team

Bombardier Recreational Products and energy drink company Red Bull have begun a multi-year joint initative to operate an off-road racing team. The Red Bull Can-Am Factory Team will make its first appearance in the 2023 Dakar Rally. The team will also compete in the World Rally Raid Series and various North American races. The initiative will promote the 2023 Can-Am Maverick X3 off-road vehicle. The agreement also includes support for the Red Bull Off-Road Junior Team, which works to develop new off-road racers.

“We are very excited about this collaboration with Red Bull,” said Anne-Marie LaBerge, chief marketing officer at BRP. “Both of our brands share a common passion and desire to push further, work harder, break boundaries and make the impossible possible. We can't wait to watch this new Red Bull Can-Am Factory Team take off and conquer everything that lies ahead of them on and off the race course, leading the way for future generations of racers from around the world.”

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