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ITAC, Parks Canada renew tourism agreement

The Indigenous Tourism Association of Canada and Parks Canada have renewed an existing agreement intended to expand the Indigenous tourism industry for an additional three years. Through this agreement, the two organizations will collaborate on efforts to promote “authentic Indigenous experiences for visitors” nationally. The two organizations will promote travel experiences through the creation of itineraries that will be jointly marketed by ITAC and Parks Canada.

“The renewal of this partnership with Parks Canada enables important work to continue building a strong future for Indigenous tourism,” said Keith Henry, president and CEO of the Indigenous Tourism Association of Canada. “Moreover, ITAC’s role is to ensure that any agreement between the association and Parks Canada is rooted in reconciliation for Indigenous people and that Indigenous culture and identity is authentically represented in ongoing marketing efforts.”

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