Gay Lea begins Share Joy promotion
By Adnews Staff
Dairy co-operative Gay Lea Foods of Toronto has begun a holiday season promotion called “Share Joy by Gay Lea.” The promotion, which will run until Dec. 22 at the Square One shopping mall in Mississauga, consists of five themed rooms that provide “a space to journey through immersive expressions of joy.” The initiative will also raise funds for Boys & Girls Clubs by donating one dollar for each image of the installation posted to a social media site.
“‘Share Joy’ is our most recent brand campaign that celebrates Gay Lea's part in the shared joyful moments of everyday life, and ‘Share Joy by Gay Lea’ is our way of bringing this to life through a meaningful and immersive experience,” said Sara Abe, senior director of marketing and commercial capabilities at Gay Lea Foods. “Each room takes you on a cheerful and unexpected journey of our pillars of joy. By working alongside Boys & Girls Clubs, we're able to give visitors a joyful holiday moment while empowering them to give back and share in spreading a little joy themselves.”