Hellmann's conducts Savour promotion
By Adnews Staff
Unilever North America recently conducted a promotion in Toronto in support of its Hellmann’s brand. The effort took the form of a “virtual restaurant” called Savour that operated for one weekend only. Consumers were invited to order food made with the brand’s Hellmann's Spicy Mayo, which would be delivered by SkipTheDishes. Orders could be placed through the SkipTheDishes mobile application. The menu was developed by chef Wallace Wong. The initiative was conducted in collaboration with Ghost Kitchen Brands.
“We are proud to partner with Hellmann's Canada in this unique and first-of-its-kind endeavour,” said Marc Choy, president of Ghost Kitchen Brands. “In line with Hellmann's Canada, we share a common focus and passion for providing our customers with quality and wholesome meals, and always aim to mitigate waste. We hope Savour inspires audiences to be conscious of their food waste, driving creative ways to transform their meals at home.”