Air Canada begins holiday campaign
By Adnews Staff
Air Canada has begun a holiday season campaign called "Together for the Holidays” intended to highlight the importance of creating family memories. The creative depicts a baby loon who becomes separated from his family while heading south and must undertake a journey to reunite with them. The campaign consists of television, cinema and digital advertising, as well as social media content. It was developed by FCB Canada.
“It's been a tradition for us to use magic and wonder in our storytelling when it comes to our holiday ads, as it is one of the most celebrated and heartfelt times of the year,” said Andy Shibata, brand vice-president at Air Canada. “Air Canada takes great pride in being the airline that plays a role in uniting family and friends to help them celebrate these special times.”