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Merchant signs representation deal with Sargent

Toronto-based production company Merchant has signed a commercial representation agreement with director Christopher Sargent in Canada. Sargent began working as a visual effects supervisor for television and commercials in 2005, then moved into directing and cinematography for commercials and music videos in 2007. Since then, he has worked for various agencies and companies direct advertising campaigns, including Anheuser-Busch.

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