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Hershey conducts Chipits campaign

Hershey Canada has begun a campaign for its Hershey’s Chipits brand intended to highlights the the “power in baking.” The campaign consists of three video executions running on television, in cinemas and on social media sites. Each execution depicts a personal story about baking from a real Canadian. One video shows a mother and daughter baking together as a way of stimulating memories to slow the mother’s Alzheimer's disease. The second depicts two sisters, one of whom has cerebral palsy, baking together as a form of fine motor control exercise. The third shows a mother and son baking togther as was way of teaching each other their respective first languages. The campaign was developed by FCB Canada, with media work by UM and PR by Mint. This is FCB’s first work for the client. It will run until Dec. 26.

“Hershey’s Chipits have played an important part in the traditions of Canadian bakers for generations,” said Rebecca Paddock, marketing manager at Hershey Canada. “With this campaign, we wanted to reflect real experiences that Canadians have when baking with Hershey’s Chipits."

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