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Heineken begins The Closer campaign

Beer company Heineken Canada has begun a promotion called “The Closer” intended to encourage consumers to improve their work-life balance. The effort consists of an advertising campaign featuring television personality Michele Romanow, as well as a bottle opener that automatically shuts down work-related applications when it is used to open a bottle of Heineken. Consumers can enter to win one of these bottle openers by using the brand’s Instagram page to tag a friend “who needs a reminder to switch off.”

“In today’s digital age of ‘always on’ remote work, it’s clearly a challenge for many Canadians beginning their careers to protect their work-life balance and their wellbeing,” said Laurent Delmouly, managing director and CEO at Heineken Canada. “This holiday season, whether you work at home, in the office, or both, Heineken encourages Canadians to disconnect from the grind and connect more with friends and family.”

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