Havas launches Social Impact Marketplace in Canada
Havas Media Group has launched a new division called the Social Impact Marketplace in Canada. According to the company, the division enables clients to “invest in ethical and responsible advertising more meaningfully.” Clients will gain access to publishers and advertising networks that focus on sustainable media and reaching audiences who wish to reduce their social and carbon footprints. All media accessible within the marketplace will be assessed based on its carbon footprint in addition to its performance.
“Creating meaningful media is the core driver for product development at Havas Media,” said Noah Vardon, president of Havas Media Group Canada. “This new offering pairs relevance and brand association with an important cause and business outcomes for our clients.”