Statements Media launches taxi-top ad displays
Statements Media, a Toronto-based out-f-home media company, has launched a new service that operates geographically-targeted digital advertising displays on the tops of taxis. According to the company, this is the first such service in Canada. It plans to have 100 displays installed on Toronto taxis by the end of the month, with additional inventory to be added in 2023. The system makes use of hardware and software from Firelfly of San Francisco. The displays will be available for programmatic media buying on services including Hivestack.
“We're thrilled to bring Toronto the same first-in-class digital displays that can be found in New York, Las Vegas, Miami and Los Angeles,” said Adam Watson, managing partner of Statements Media. “Having had tremendous success with our static taxi tops and door wraps in the Canadian market for the past decade, the digitization of this media format will now allow for dynamic creative, giving our clients the ability to reach every neighbourhood in the city with eye-catching, digital displays and target those impressions to specific audiences for better efficiency.”