LG resumes Life's Good Moment campaign
By Adnews Staff
LG Electronics Canada has renewed its sponsorship agreement with Maple Leaf Sports & Entertainment for a multi-year term. The agreement includes the continuation of the electronics company’s “Life’s Good Moment” campaign that highlights the positive impact of Toronto Maple Leafs and Toronto Raptors fans in their local communities. LG will remain the exclusive consumer electronics sponsor of the Maple Leafs, Raptors, Raptors Uprising Gaming Club, Raptors 905 and Toronto Marlies. LG will also support the MLSE Foundation, which works to improve the lives of youths through sports. The company will use the sponsorship to promote its range of televisions, home appliances, information technology products, air products and digital signage.
The 2022-23 “Life’s Good Moment” will begin with a video, accompanied by monthly themed contests. The creative was developed by Forsman and Bodenfors, with media work by PHD Canada, digital and social media support from Reprise and influencer activities by GCI Canada. The sponsorship deal was negotiated with the participation of XMC.
“When we collectively rally behind what we're most passionate about, we experience moments we'll never forget,” said Robin Powell, marketing vice-president at LG Electronics Canada. “That's why, in collaboration with MLSE, we created the ‘Life’s Good Moment’ campaign. Collectively, we want to celebrate the moments that matter most to fans and their communities.”