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ImagineAR hired by Sidearm Sports

Vancouver-based augmented reality technology company ImagineAR has been retained by Sidearm Sports of Syracuse, NY, to develop interactive mobile AR presentations for US college football teams beginning in January 2023. Sidearm specializes in developing websites, mobile applications, Internat-connected television presentations and streaming video for approximately 1,500 collegiate sports organizations. It is a division of Learfield, a media, data, and technology services company specializing in intercollegiate athletics.

“We are delighted to expand our product integrations with ImagineAR as we aim to continually provide fresh and innovative experiences for college athletics fans,” said Jeff Rubin, president of Sidearm Sports. “This partnership with ImagineAR is a great step forward in enhancing the fan experience while offering a terrific sponsorship activation opportunity for corporate partners.”

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