Pet Valu begins holiday campaign
By Adnews Staff
Pet supply retail chain Pet Valu has begun a holiday season campaign called “Magic is in the Moments.” The campaign is intended to highlight “magic holiday moments between devoted pet lovers and their pets.” The initiative consists of a 60-second commercial that will run on national specialty and conventional television channels, accompanied by cinema advertising and television billboard executions during seasonal programming. Additional elements include social media content, radio ads, ads on audio streaming service Spotify and in-store signage. The campaign was developed by Arrivals & Departures, with media work by True Media, public relations and influencer relations by Beacon Strategic Communications and social media and online activities by Tempo Digital.
“During the holidays, we’re so busy shopping, decorating, and entertaining when it’s really the unexpected, shared moments that make the holidays magical,” said Idan Driman, vice-president of marketing at Pet Valu. “ Many of these moments include our pets. This campaign is a natural extension of our ‘Love Lives Here’ campaign, but through the lens of the holidays. It focuses on the unique role pets of all shapes and sizes play in their families’ holidays, no matter how they celebrate. Through our holiday campaign we want to connect with the devoted pet lovers living near our stores and invite them to visit with their pet and experience what sets Pet Valu apart from other pet retailers.”