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Lactalis breaks Kick Up Your Game campaign

Dairy company Lactalis Canada has begun a new campaign called “Kick Up Your Game” to promote its line of cheese brands. The campaign features Canadian soccer player Jonathan David and is timed to coincide with the start of the 2022 FIFA World Cup soccer tournament in Qatar. The promotion includes a collection of soccer-themed recipes using Lactalis products. It also includes in-store materials, media partnerships, digital advertising and public relations. It will also incorporate a contest component, the winner of which will receive a trip for four to attend a soccer game of their choice anywhere in the world. The campaign will run from Nov. 10 to Jan. 3, 2023. It was developed by T1 Futbol, a division of The T1 Agency.

“We are excited to launch the ‘Kick Up Your Game’ campaign to celebrate soccer and encourage Canadians to cheer on their favourite teams with delicious party recipes made with Black Diamond, Cracker Barrel and P’tit Quebec products,” said Sabrina Zollo, vice-president of marketing for cheese and table spreads at Lactalis. “Celebrating the beautiful game of soccer with cheese will also give one lucky fan a chance to attend the match of their dreams to watch their favourite team play anywhere in the world.”

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