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Sinai Health Foundation breaks new campaign

The Toronto-based Sinai Health Foundation has begun a new phase of its marketing campaign, “See What Care Can Do.” This is the first campaign developed by the foundation’s recently-appointed agency of record, Fuse Create. The brand campaign depicts the personal stories of people receiving care. The intent is to highlight the individualized, multidisciplinary, collaborative care provided by Sinai Health. In addition to the launch commercial, two additional executions will be released later. The campaign includes television, out-of-home, print, and social media advertising. It will run into the new year.

“Building on the momentum of the ‘See What Care Can Do’ campaign, we wanted to dimensionalize that word ‘care’ a little for the viewer,” said Steve Miller, executive creative director at Fuse. “By associating names, faces, and even symptoms to the care provided, we can bring that care to life, and demonstrate what ‘we,’ the patients, doctors, nurses, therapists, can do.”

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