CAA signs publishing deal with Finally Content
The Canadian Automobile Association has awarded a contract to Toronto-based Finally Content to publish six magazines under the CAA Magazine and AMA Insider names. The initiative is intended to unify the six regional publications as a single brand and to expand their audiences. The publications included in the agreement are AMA Insider, CAA Saskatchewan, CAA Manitoba, CAA South Central Ontario, CAA Niagara and CAA Atlantic. The magazines have a combined readership of 5.84 million. The first issues to be produced by Finally Content will be released in the spring of 2023.
“The opportunity to take a magazine brand so recognizable by so many Canadians and reimagine it is a massive undertaking,” said Eric Schneider, president of Finally Content. “CAA has an opportunity to engage as a trusted member of the community. It’s our job to create and build upon that existing community to develop a multi-channel platform, and help to grow CAA as the leader in the digital space to meet consumers where they are.”