Air Miles debuts Amp Media
By Adnews Staff
Toronto-based loyalty program Air Miles has launched a new service called Amp Media. The service is intended to provide advertisers with an improved way to reach Air Miles audiences by using the program’s 30 years of consumer data to create more effective advertising communications. The service can also measure direct sales. The program is currently operating in a beta phase.
“In our highly personalized world, it's crucial for companies to thoroughly understand their consumer, and authenticated data is the differentiator when it comes to how well this can be accomplished,” said Rick Neuman, chief technology officer at Air Miles. “With over 100 data pipelines and more than 250 machine learning models, our team's deep understanding of how best to apply these insights allows us to complement our media services platform. Our best-in-class data and measurement services close the loop for brands looking to predict and measure the effectiveness of their marketing investments more accurately.”