7-Eleven readies Reverse 7-Eleven Day promotion
Vancouver-based convenience store chain 7-Eleven Canada will conduct a national promotion called “Reverse 7-Eleven Day” on Nov. 7. On that day, consumers who visit a participating 7-Eleven store while wearing any item of clothing backwards will receive a free medium Slurpee beverage. The company is also encouraging consumers to wear clothing in the style of the 1990s when they visit.
“Our birthday on July 11, or 7/11, was popular among our customers so we wanted to find another reason to celebrate our birthday again this year,” said Marc Goodman, general manager of 7-Eleven Canada. “We're bringing the party back with ‘Reverse 7-Eleven Day’ on Nov. 7, or 11/7. Slurpee fans love getting creative with our signature Slurpee events and we can't wait to see what reverse outfits they come up with this year.”