Dairy Farmers of Ontario readies new campaign
By Adnews Staff
Dairy Farmers of Ontario is preparing a new marketing campaign called “Everybody Milk.” According to the organization, the campaign is intended to convey that the love of milk is universal. The effort will begin with an out-of-home execution at Yonge-Dundas Square in Toronto on Nov. 4 and 5 that will consist of a 10-foot-tall branded tower. Promotional workers will distribute samples of Ontario milk from a vintage trailer. This will be accompanied by 30- and 15-second television commercials, online video ads, billboards, digital advertising, social media content, influencer activities, radio ads and Spotify audio ads. The campaign was developed by Broken Heart Love Affair, with media work by Starcom, public relations by Middle Child and influencer relations by Hype.
“The ‘Everybody Milk’ campaign focuses on a simple core insight,” said Julie Granger, senior marketing manager at Dairy Farmers of Ontario. “Everybody loves milk. Ninety-three percent of Ontario households purchase it regularly. As our new communication platform, ‘Everybody Milk’ embodies the universal love for milk. It brings together all our marketing efforts under a singular, overarching message and encourages Ontarians to celebrate their love for milk and all the ways they enjoy it.”