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KFC conducts Halloween promotion

Fast food chain KFC Canada has begun a Halloween-themed promotion. Until Oct. 31, the chain will change its tagline to, “It’s Freaky Finger Lickin’ Good.” The campaign includes social media content and digital out-of-home advertising. The social media component also includes a giveaway of reusable glow-in-the-dark KFC buckets for trick-or-treating. The campaign was developed by Narrative, which is also providing public relations and influencer support. Media work is being handled by Wavemaker.

“We’ve leveraged two of KFC’s strongest assets, our classic tagline and iconic bucket, to take over this season’s spookiest night of the year,” said Azim Ahktar, marketing director at KFC Canada. “Halloween’s hottest accessory is the trick-or-treating bucket, so it was only natural we transform our world-famous bucket into a glowing, gothic, must-have moment for KFC fans across the country. This bucket ‘glow-up’ comes through in our creative, full of Halloween’s most prominent figures helping themselves to a freaky finger lickin’ good piece of chicken, and through our social contest giveaway where consumers can get their hands on a limited-edition KFC bucket ahead of the big night.”

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