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College Beaubois conducts campaign

Collège Beaubois, a not-for-profit educational institution in Pierrefonds, QC, recently conducted a social media campaign developed by Camden of Montreal. The campaign consists of three online videos featuring students at the school. The creative is intended to resemble French-language “konbini” quizzes during which students call out answers to rapid questions. Each video focuses on a specific program at the school: outdoor, sciences or arts. The campaign ran on TikTok and YouTube, as well as the school’s website.

“We were looking for a simple, dynamic way to put real students front and centre and engage our target audiences with wholesome video content,” said Valéry Fleury, account director at Camden. “We are delighted to have yet another opportunity to work extremely closely with the people at Beaubois. The entire process was great fun.”

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