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Branded Cities to operate The Well signage

ut-of-home media company Branded Cities has acquired the operating rights to the digital advertising signage at Toronto real estate development The Well. Branded Cities will operate the indoor and outdoor out-of-home inventory located in the eight-acre mixed-use downtown property. The agreement adds approximately 2,300 square feet of digital signage to the company’s total inventory. The displays will become available at the end of the year. The Well comprises seven towers that will house 320,000 square feet of commercial retail, 1.2 million square feet of office space and 1.5 million square feet of residential units. It is owned by RioCan Real Estate Investment Trust.

“Our pursuit of providing brands the most premium and iconic advertising spaces in North America continues with the addition of The Well to our lineup of world-class venues,” said Toby Sturek, president of Branded Cities Canada. “We are very excited for how this venue will transform the entertainment landscape in Toronto, and all the benefits that it will bring to our clients who wish to reach desirable audiences.”

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