Perpetua launches Prism
By Adnews Staff
Toronto-based advertising technology company Perpetua has launched a new service aimed at brands that advertise on online retailer Amazon. The service, called Prisim, is intended to provide information to users about their advertising performance relative to competitors. According to the company, the service is the first of its kind.
“Prism adds a completely new layer to traditional marketplace advertising,” said Franz Jordan, general manager of Perpetua. “Until now, advertisers have largely been focused on their own performance data without fully understanding the context of what is happening around them. The combination of robust market awareness and competitive intelligence allows advertisers to be more thoughtful about their ad investments and more cognizant of how competing brands are performing in their category.”