Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Enercare releases new commercial

Home heating and cooling company Enercare has released a new commercial that encourages consumers to upgrade their old furnace. Developed by G&G Advertising, the commercial depicts a furnace in a basement surrounded by VHS tapes, CRT television sets, boomboxes and dated objects and lighting. The ad is part of a larger campaign intended to encourage Canadians to upgrade their HVAC systems.

“We wanted to be relatable and bring a smile to people’s faces, in an otherwise frustrating situation.” said Natalie Armata, Co-CCO and CEO of G&G Advertising. “It’s not something people generally think about until there's a problem. The challenge is to grab attention to help people get ahead of issues.”

« Back Next »

Related stories Comments