Ivanhoe Cambridge hires Bloom
By Adnews Staff
Real estate development company Ivanhoe Cambridge has retained Bloom as the digital marketing agency for its Nouveau Centre. Nouveau Centre is an umbrella brand for Ivanhoe Cambridge’s Montreal properties Place Ville Marie, Place Montreal Trust, Centre Eaton de Montréal and Fairmont The Queen Elizabeth. The assignment includes social media management, content creation, media campaigns and website management.
“With this first collaboration with Bloom, we were looking for talents that would give us the opportunity to put forward the vision of collaboration between our properties and initiatives to revitalize the downtown area,” said Isabelle Eric, marketing director for Quebec offices at Ivanhoe Cambridge. “Workers and visitors have been crossing the downtown area along its south-north axis for a long time. With this initiative, we want to trace this route and create a new and engaging experience at every turn.”