Avocados From Mexico signs deal with Fernandez
Avocados From Mexico has signed a promotional agreement with tennis player Leylah Fernandez. She will participate in Canadian promotional activities intended to attract younger consumers to the fruit, primarily via social media. The agreement will run until June 2023.
“With this partnership, the goal is to reach a new audience and demography,” said Miguel Barcenas, head of international marketing for Avocados From Mexico. “Previously, mainly focused on strengthening our relationship with ‘avolovers,’ our loyal avocado consumers, we're now making more space for a sport driven community centered around wellness and looking for healthy alternatives to integrate into their sports routine. We couldn't be happier to join forces with Leylah on this mission.”