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Plus Company, 55Rush form agreement

By Adnews Staff

Plus Company has formed an agreement with 55Rush, a Toronto-based marketing company that operates online properties including the Parent Life Network, the Student Life Network, YConic and the Canadian Newcomers Network. Through this agreement Plus Company’s PathIQ division will work to expand 55Rush’s lead generation and customer aquisition programs. Plus will, in turn, expand its data capabilities.

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