Taiwan Tourism Bureau begins campaign
By Adnews Staff
The Taiwan Tourism Bureau has begun a promotion in Toronto consisting of a life-sized traditional Taiwanese house at Yonge-Dundas Square. The house presents various aspects of Taiwan in three colour-coded areas representing culture and history, nature and small town life. The installation is part of a larger campaign intended to promote the return of travel to Taiwan and to raise awareness in Canada of its attractions. The campaign also includes influencer activities, digital and out-of-home advertising, and a contest for a trip to Taiwan conducted in association with Air Canada.
“We are thrilled to be in Toronto to celebrate the return of international visitors to Taiwan, and show the local community what Taiwan has to offer,” said Claire Wen, director of the Taiwan Tourism Bureau. “We welcome all tourists to come visit Taiwan and experience its beauty.”