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Canadian Tire sponsors Little Canada

Toronto-based tourist attraction Little Canada has signed a sponsorship agreement with Canadian Tire. The chain will be the attraction’s first exclusive retail sponsor. Little Canada is an “immersive experience” that takes visitors on a tour of miniature models of various Canadian landmarks and cities. The three-year deal includes in-venue and in-exhibit brand exposure, as well as events for new Canadian citizens and the naming rights for the studio in which the models are made.

“Canadian Tire is part of the fabric of our country and is a natural fit as our exclusive retail partner,” said Jean-Louis Brenninkmeijer, president of Little Canada. “We look forward to joining them to tell Canadian stories and share moments to enhance the Little Canada experience. Canadian Tire was one of the first stores I shopped at when our family arrived in Canada in 1999. Over the years, it has been our destination whenever we need to gear up for quintessentially Canadian activities, such as camping and all-weather sporting. I feel blessed to have partnered with such an iconic Canadian brand.”

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