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ESET sponsors Calgary Flames

ESET, a company specializing in IT security software and services, has signed a multi-year sponsorship agreement with the Calgary Flames hockey team. The sponsorship includes on-ice brand exposure for the company’s online security products. The deal also includes brand exposure during Flames home game broadcasts via commercials on Sportset, in-stadium digital signage, contests and social media activities. This is the first time ESET has signed a North American sponsorship with a professional sports league.

“Hockey is quintessentially Canadian,” said Bob Bonneau, Canada country manager at ESET. “We are proud to be part of this rich tradition by partnering with the Flames. ESET is further cementing its position as a cybersecurity vendor of choice in Canada by expanding brand awareness nationally, starting with a focus on growth efforts in Alberta. We’re thrilled to be supporting a stellar team while putting cybersecurity on the radar of viewers across western Canada.”

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