BetRivers.ca signs Bob McCown
By Adnews Staff
Chicago-based online betting company Rush Street Interactive has signed a promotional agreement with sports radio personality Bob McCown. During the multi-year deal, McCown will participate in television commercials and content creation for the company’s BetRivers.ca property. As part of the agreement, The Bob McCown Podcast will be made available on the BetRivers Network. McCown will also appear at various events with podcast co-host John Shannon.
“We’ve been hard at work since our entry into the Ontario market to build a best-in-class team of brand ambassadors,” said Richard Schwartz, CEO of Rush Street. “Bob’s unmistakable voice and brand of top-tier commentary are instantly recognizable to any Canadian sports fan, and we’re incredibly lucky to have him join our growing roster of sports personalities.”