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Plus Company adds three

Quebec City-based creative agency group Plus Company has hired a new technology leadership staff intended to enhance its technology and data capabilities. Sujal Patel has been appointed chief technology officer. He was previously global chief technology officer at digital marketing agency ICrossing. Prior to that, he was denior technology vice-president at Digitas North America. Michael Cohen has joined the company in the newly-created position of chief data and analytics officer. He was previously chief operating officer at Marketing Evolution. Alex Côté has been appointed to the position of chief product officer. He was most recently senior vice-president of technology at Cossette.

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