ROM breaks Stardust campaign
By Adnews Staff
Royal Ontario Museum of Toronto has begun a new campaign promoting an exhibition of the works of artist Kent Monkman. The campaign, called “We Are Made of Stardust,” was developed by Broken Heart Love Affair of Toronto. The title refers to a 2017 scientific study which found that the human body contains 97% of the elements present in the galaxy. The campaign consists of posters and a mural made with paint incorporating the dust from a meteorite that was crushed by the museum’s rock crusher, as well as an online video depicting a girl painting with meteorite dust. Media work is being handled by OMD. The exhibition will run until March 19, 2023.
“We’re announcing the arrival of one of the most anticipated exhibitions of the year,” said Jaimes Zentil, co-chief creative officer at the agency. “Kent Monkman’s paintings are massive in scale, hyper-realized and detailed. Like a comet, his artwork makes a huge impact, so we leaned into that concept for the campaign.”