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Audi conducts House of Progress promotion

Automaker Audi Canada has begun a promotion called “House of Progress” focusing on its electric vehicle technology. The initiative, which has previously taken place in Milan, São Paolo and Tokyo, made its North American debut in Montreal on Oct. 13. The free, ticketed event is located in the city’s first train station, Cirque Éloize. Consumers walk through a presentation of the brand’s history and future possibilities related to digitization and sustainability. According to the company, the promotion presents “Audi's vision for the future of premium mobility through an immersive consumer experience that highlights the brand's complete EV lineup, showcases Audi's grandsphere concept car, and depicts Audi's forward-thinking commitment to sustainability.”

In addition, the promotion includes a series of daily panel discussions featuring experts from various related fields. The discussions will be livestreamed through Audi's YouTube channel.

“The Audi House of Progress is a platform to spark meaningful conversations with thought leaders about our passion for progress and our vision for the future of premium mobility,” said Audi Canada president Vito Paladino. “Progress seen and felt through our evolution of performance as we build sustainable concepts, partnerships and initiatives.”

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