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Hennessy conducts NBA promotion in Montreal

Alcohol company Moët Hennessy Canada is conducting a promotion for its Hennessy cognac brand in Montreal in collaboration with the National Basketball Association. The three-day initiative, called “The Experience Box,” is taking place outside the Bell Centre arena during the eighth NBA Canada Series from Oct. 14 to 16. The installation features a bar serving Hennessy and NBA-themed cocktails, a basketball shooting area with prize giveaways, and a 360-degree video camera in front of a photo wall at which consumers can take pictures of themselves making a slam dunk.

“Hennessy is thrilled to raise awareness about the Hennessy x NBA collaboration by bringing this exclusive consumer experience to Montreal,” said Veronique Gonneville, national communication director at Moët Hennessy Canada.  “NBA Canada Series presented by Bell is a unique opportunity to not only bring NBA preseason action to Montreal and grow the game but for NBA fans to discover and learn more about Hennessy, and its collaboration with the NBA through The Experience Box.”

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