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Canada Dry debuts new branding

Beverage company Keurig Dr Pepper Canada has undertaken a rebranding initiative for its Canada Dry product line. The effort include new visual identities for Canada Dry ginger ales, club soda and tonic water. According to the company, the rebranding is “a tribute to the brand's iconic heritage and personifies the meaning of authentic refreshment.” The new visual retain the Canada Dry shield with its latitude and longitudinal lines, but streamlined for “a clean and modern look.” The updated branding will be introduced in a social media campaign called “Tastes Like Home.”

“This new look encapsulates everything Canada Dry stands for, as a brand grounded in nostalgia, but always facing the future for growth,” said Keurig Dr Pepper Canada vice-president of marketing Tebbie Chuchla. “As we focus on strategically growing this brand with the next generation of Canada Dry fans, evolving the brand's identity so that it better resonates with both current and future users will be critical to Canada Dry's success. We know that Canada Dry will remain a central part of our consumers' lives and the beverage they return to for a comforting taste of home.”

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