Pet Valu sponsors Vancouver Canucks
Pet supply retail chain Pet Valu Canada has signed a multi-year agreement with Canucks Sports & Entertainment to sponsor National Hockey League team the Vancouver Canucks. This is the first time Pet Valu has sponsored a sports franchise. According to the company, the sponsorship is intended to raise awareness of the Pet Valu brand and its products in western Canada. The agreement includes content marketing, in-game integrations, prize giveaways and broadcast-visible arena signage.
“This is a big and exciting opportunity,” said Tanbir Grover, chief digital and marketing officer at Pet Valu Canada. “Many Canucks players, their fans and individuals at CSE are devoted pet lovers so teaming up with the organization is a great fit. Each day Pet Valu creates memorable moments for pet lovers and their pets and through this sponsorship we will be creating even more special interactions that tie the love of sports and the love of pets together. We have lots of fun things planned for the upcoming season to bring this relationship to life.”