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Dairy Farmers of Manitoba debuts new branding

Dairy Farmers of Manitoba has begun a new campaign called “All from a good place.” Developed by Humanity of Toronto, the campaign introduces new branding for the organization. It seeks to depict the respect for the land possessed by the province’s dairy farmers. The campaign is running in Manitoba and includes television, cinema, social media, digital, radio, out-of-home, print and transit ads, as well as a redesigned website. Media work is being handled by Media 2 Go and MiQ. Public relations support is being provided by RB Communicates.

“Working closely with DFM on this multi-year platform, we wanted to tap into the human side of the brand in every way,” said Carolyn Shaw, president and chief creative officer at Humanity. “Our intent was to capture the authentic and relatable farmer stories rooted in the pride that Manitobans feel about the place they call home. A farmers-first approach means people will be seeing a real face and hearing the passion when farmers of all ages talk about life on the farm. It’s what drives them to do what they do every day and how everything they do is all from a good place.”

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