Seneca College conducts Ambition campaign
Seneca College of Toronto has begun a new campaign called “Driven by Ambition.” Developed by Forsman & Bodenfors Canada, the campaign is an extention of the school’s ongoing “Challenge Accepted” recruitment campaign. The creative depicts the personal stories of Seneca graduates who have pursued their ambitions in various fields. It uses the tagline, “What is your ambition saying to you?” The campaign consists of online, out-of-home and print advertising.
“Ambition drives us forward, powering us to reach higher and do more or do better,” said Renata D'Innocenzo, vice-president of strategy and brand at Seneca. “We're here to help people make their aspirations a reality, to harness their ambition and achieve their career goals through our great polytechnic education and strong industry connections.”