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Hyundai signs promotional deal with Marilou

Hyundai Auto Canada has signed an agreement with musician and businessperson Marilou to participate in promotional activities for the brand in Quebec. She will be Hyundai’s exclusive promotional representative in that province. According to the company, Marilou “embodies the Hyundai brand values of embracing joie de vivre.”

“A future thinker who has confidently steered her own career trajectory with independence and integrity, Marilou holds an organic synergy with Hyundai Auto Canada's values,” said Christine Smith, director of marketing at Hyundai Auto Canada. “As we look to bring ‘Wah’ to our customers across Quebec, we're thrilled to partner with Marilou, who continues to evolve in her numerous artistic pursuits and always aims to bring joy to her fans.”

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