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Subway signs promotional deals with NBA, Raptors

Sandwich chain Subway Canada has signed multi-year promotional agreements with the National Basketball League and the Toronto Raptors. The agreements include digital content, game activities and in-restaurant materials. In addition, Subway Canada will become an official sponsor of the 2022 NBA Canada Series, consisting of pre-season games in Edmonton and Toronto this month. The events will include in-arena branding and promotions. Subway Canada and the NBA will also produce a digital content series called “Super Subs” that will run on NBA Canada social media pages.

As part of the agreement with the Raptors, Subway Canada will make a donation to its Never Miss Lunch program for each point scored by a Raptors bench player during the regular season. The program supports Food Banks Canada. At some games, Subway will also give away prizes to attendees when Raptors bench players score points. The agreement also include in-arena signage, out-of-home promotion, social media activities, digital materials and broadcast exposure. The Toronto Raptors are owned by Maple Leaf Sports and Entertainment.

“Teaming up with the NBA and with the Raptors opens a meaningful avenue to connect with Canadians, and to celebrate the power of craveable food that guests can feel good about choosing,” said Doug Fry, country director at Subway Canada.

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