Pattison Food Group signs-on with Air Miles
By Adnews Staff
Loyalty program Air Miles has signed an agreement with Pattison Food Group by which participants in the program will receive loyalty points for eligible purchases at Pattison’s eight grocery store chains. Participating chains include Save-On-Foods, Buy-Low Foods, Quality Foods, Choices Markets, Urban Fare, Nesters Market, PriceSmart Foods and Nature's Fare Markets, for a total of 257 participating locations.
“We believe in finding strategic partnerships with strong brands that share our enthusiasm for targeted marketing and personalized offers for our customers, and we're very excited to partner with Air Miles,” said Dan Howe, chief marketing officer at Pattison Food Group. “More Rewards and Air Miles are two strong loyalty programs in western Canada and, together, we have opportunities to create win-win value for customers.”