Chicken Farmers of Canada break new campaign
By Adnews Staff
Chicken Farmers of Canada has begun a new campaign called “Different Day, Different Dish” that encourages consumers to use chicken in a wider variety of dishes. Developed by Bob’s Your Uncle of Toronto, the national campaign consists of five television commercials in English and French, as well as six-second versions for online use. The creative depicts chicken being prepared in a range of ways and directs viewers to <http://www.chicken.ca> for recipes and additional information.
“The campaign playfully highlights the incredible cultural diversity of chicken recipes, playing against consumers’ tendency to cook chicken on repeat,” said Bob Froese, chief creative officer at Bob’s Your Uncle.
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