Blue Ant Media buys Media Pulse
By Adnews Staff
Blue Ant Media of Toronto has acquired Media Pulse, a company that specializes in distributing ads to Internet-connected television sets. According to Blue Ant, the acquisition is intended to expand its advertising services. Media Pulse will operate as a stand-alone entity under the continued leadership of managing director Christopher Law and vice-president of partnerships Deborah Gurofsky.
“The acquisition of Media Pulse underpins Blue Ant Media’s commitment to the CTV marketplace in Canada, which is undoubtedly the fastest growing media segment for advertiser investment,” said Mitch Dent, senior vice-president of media sales at Blue Ant Media. “We’ve been monitoring Media Pulse’s trajectory for a while, and their solid reputation and expertise make them the perfect partner for us to expand Blue Ant’s media sales portfolio. We now have the capacity to enhance Blue Ant’s multi-channel campaign efforts for our clients, offering them a one-stop-shop of premium CTV inventory.”