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Loyola debuts new branding

Montreal-based school Loyola recently retained Camden to conduct a branding initiative. The effort includes a new logo, redesigned website and other collateral materials intended to raise awareness of the school among a larger audience. The assignment was an extention of the agency’s work last year to design a crest to mark the school’s 125th anniversary and coincides with its preparations to accept female students for the first time. According to the company, the updated branding is intended to “maintain the school’s Jesuit values and historic legacy while simultaneously engaging a new cohort of potential students and their families.”

“Loyola and Camden have been working closely together for eighteen months, and we’ve developed a deep appreciation for their brand values and Jesuit symbols,” said Mitch Cayouette, creative director at Camden Montreal. “It was an interesting challenge to maintain the historic legacy of these visual elements, and the team managed to find a sweet spot using subtle design variations and a modernized typeface.”

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