Club House begins Thanksgiving Debate promotion
McCormick & Company has begun a Thanksgiving-themed campaign for its Club House line of food seasoning products. Called “The Great Thanksgiving Debate,” the campaign encourages consumers to vote for their holiday food preferences. The effort includes the participating of Olympic beach volleyball player Sarah Pavan.
The “debate” includes questions such as cranberry jelly or cranberry sauce, butter tarts with raisins or without, the term “stuffing” or “dressing,” and turkey as the main dish versus ham or a vegetarian dish, among others. As part of the campaign, Club House will donate two meals to Food Banks Canada for each of the first 2,000 consumers who cast a vote. Votes can be cast online at <http://www.clubhouse.ca/thanksgivingdebates> or via the brand’s mobile application until Oct. 2.
“The Great Canadian Thanksgiving Debate celebrates diverse tastes of Canadians coast-to-coast,” said Trevor Squires, country manager for Canada at McCormick & Company. “When it comes to contesting the best ingredients, recipes and holiday preferences, who better to spice up the debate than Club House?”