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PokerStars hires UM

Online poker service PokerStars has retained UM as its media agency of record for Canada. The agency will work to raise awareness of the brand, particularly in Ontario, where online gambling was recently deregulated.

“We weren't just looking for a high-performing agency,” said Ian McGrath, global media director at PokerStars. “We wanted a partnership with an agency that is passionate about what we do and highly attuned to the Canadian market. UM brought vision, deep capabilities and impressive experience to the table. We have an amazing brand and product to bring to market, and we are thrilled to begin working with such a dynamic and talented team.”

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