RBC, Lowe's ready joint promotion
By Adnews Staff
RBC and Lowe's Canada have begun a joint promotion related to the home improvement retailer joining the banks’s Avion Rewards loyalty program. The collaboration consists of a “flexible financing option” to help consumers pay for their purchases, whether or not they bank with RBC. Beginning later this fall, consumers shopping at Lowe's, Rona or Réno-Dépôt stores or online will have access to the bank’s PayPlan by RBC service, which allows users to pay for larger purchases in installments.
“We're continuing to see strong demand within the home improvement and DIY renovation space as Canadians look to enhance their property value and quality of living,” said Niranjan Vivekanandan, senior vice-president of loyalty and merchant solutions at RBC. “We're excited to collaborate with Lowe's Canada, one of Canada's most prominent home improvement retailers, to help Canadians realize savings and provide more ways to finance their renovation projects so they can turn their home improvement vision into reality.”