Canada Goose breaks new campaign
By Adnews Staff
Outdoor apparel company Canada Goose has begun a fall and winter advertising campaign called “Live in the Open.” The campaign depicts various women in the highlands of Scotland and promotes its new outerwear products for women. Participants include actor Jodie Turner-Smith, model and musician Soo Joo Park, and model and actor Khadijha Red Thunder.
“As a brand, we strive to share powerful and meaningful stories with our audience and we are excited to celebrate our all-female cast,” said Penny Brook, chief marketing and experience officer at Canada Goose. “Because we want to inspire our female consumer to live boldly, and we also want to show her that she doesn't need to compromise on style or performance.”